Amazon India has introduced faster delivery on the Amazon Now app and has rebranded the service to Prime Now. Amazon Prime Now will provide “Express 2-hour delivery” to Prime members anytime between 6AM to midnight. This will apply to orders up to 10PM for midnight delivery. The company also added that same-day and next-day delivery will remain available for all customers, in two-hour slots from 6 am to 12 midnight.
For those unaware, Prime Now, is an app-only service, is available to customers in Bengaluru, Mumbai, New Delhi and Hyderabad. The Prime Now product range includes categories like fruits and vegetables, grocery, staples, meat, and other home and kitchen products. “The orders will be fulfilled by Amazon through the Now Store, as well as by supermarkets such as Big Bazaar, Aditya Birla More, and local specialty sellers like Licious and Pescafresh,” said the company in a statement. The service has recently added “Home & Kitchen” category. Through this, customers can purchase electronics accessories, soft furnishings, small kitchen appliances like mixer grinders, induction cookers, and others.
In order to offer the “Express 2-hour delivery”, Amazon claims to have 15 “fulfilment centers” equipped with temperature-controlled zones. Note that the Amazon Prime Now is separate app that is available on Google Play or Apple App Store. Amazon members can use the same Amazon account sign-in details to access the app.
In another news, Flipkart is also gearing up to enter the online grocery business to take on rivals like Amazon India, BigBasket and Grofers. This news appeared within days of its $16-billion acquisition by Walmart. Flipkart aims to launch grocery services in five cities by July, according to two people familiar with its plans, beginning with Hyderabad and followed by Chennai, Mumbai, Delhi-NCR and Pune. In Bengaluru, where Flipkart launched grocery services in November, the company is looking to venture into the so-called ‘fresh’ category comprising fruits and vegetables.